Data protection declaration
1. Overview of data protection
The following gives a simple overview of what happens to your personal information when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our Data Protection Declaration below.
Data collection on our website
Who is responsible for data collection on this website?
The data collected on this website is processed by the website operator. Their contact details can be found in the legal notice section of this website.
How do we collect your data?
Some of the data we collect is communicated to us by you. For example, this could be data that you enter into a contact form. Other data is collected automatically by our IT systems when you visit the website. This data is primarily technical data (e.g. Internet browser, operating system, time you accessed web page). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyse how you use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analysis tools and tools from third-party suppliers
Your surfing behaviour can be statistically analysed when you visit our website. This takes place primarily using cookies and so-called analysis programs. Analysis of your surfing behaviour generally takes place anonymously; the surfing behaviour cannot be traced back to you. You can veto this analysis. This Data Protection Declaration contains information about your veto options.
2. General information and compulsory information
The operator of this site takes the protection of your personal data very seriously. We shall handle your personal data confidentially and in accordance with the statutory data protection regulations and this Data Protection Declaration.
If you use this website, then various personal data will be collected. Personal data is data that can be used to personally identify you. The following Data Protection Declaration will explain which data we collect and what we use that data for. It will also explain how, and for what purpose that occurs.
Please note that data transmitted via the Internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Information about the responsible party
The responsible party for data processing on this website is:
The responsible party is the natural or legal person who decides alone or jointly with others on the purpose and means of processing personal data (e.g. names, email addresses or similar).
Revocation of your consent for data processing
Many data processing procedures are only possible with your explicit consent. You can revoke consent that you granted previously at any time. An informal email making this request is sufficient. The data processed before your request is received may still be legally processed.
Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. In Switzerland, the Eidgenössische Datenschutz- und Öffentlichkeitsbeauftragte (EDÖB) is responsible.
Right to data portability
You have the right to have data which we process based on your consent or in fulfilment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the orders or queries you send to us as the site operator. You can recognise an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
3. Data collection on our website
Some web pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies have the purpose of making our product more user-friendly, effective and safer. Cookies are small text files that are placed on your computer and that your browser saves.
Most of the cookies that we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognise your browser when you next visit the site.
Server log files
The provider of this site automatically collects and saves information in so-called server log files that your browser transmits to us automatically. These are:
This data will not be combined with data from other sources.
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent (Article 6, Section 1 (a) of the General Data Protection Regulation). You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
Applying for advertised jobs
We electronically collect and process your application data for the purpose of completing the application process. If your application results in the conclusion of an employment contract, the data collected from you may be stored in your personnel file for purposes of standard organisational and administrative processes in compliance with appropriate legal requirements. Upon rejection of your application, data you have provided is automatically deleted two months after notification of rejection. This does not apply in such instances where, due to legal requirements (such as the burden of proof obligation stipulated in the Equal Treatment Act) a longer storage period is necessitated or when you expressly agreed to have your data stored for a longer period in our database of prospective applicants.
Processing of data (customer and contract data)
We collect, process and use personal data only if it is required for the justification of the content-related design or change of legal relationship (inventory data). This is based on Article 6 (1) (b) of the General Data Protection Regulation, which authorises the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data about the utilisation of our Internet pages (usage data) only if required in order to enable the user to utilise the service or to bill the user for utilising the service.
The collected customer data shall be deleted upon completion of the order or conclusion of the business relationship. Statutory storage periods shall remain unaffected.
4. Plugins and tools
Webfonts from myfonts.com
Our website uses fonts that are provided by the company MyFonts Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA. When the website is called up, data from a server belonging to the MyFonts company will be called up, whereby MyFonts will at the least obtain knowledge of your IP address. In this case, MyFonts shall also learn that you have called up the fonts via our website, as well as some technical information about your browser, as nearly every web browser sends this data automatically every time the server is accessed. Some browsers allow the data transmitted to the server to be restricted or modified, but whether this is possible depends on the type of browser. Even though MyFonts requires the information transmitted, in particular the IP address only for the purpose of delivering the contents accessed, we do not know, nor can we influence whether and to what extent MyFonts also statistically evaluates or saves this information.
Additional information about data protection at MyFonts can be requested at this link.
5. Analysis tools and advertising
This website uses functions from the web analysis service Google Analytics. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable the analysis of your usage of the website. Information created by the cookie about your usage of this website is generally transmitted to a Google server in the USA and stored there.
The storing of Google Analytics cookies is performed on the basis of Article 6 Section 1 (f) of the General Data Protection Regulation. The website operator has a legitimate interest in the analysis of the user behaviour, in order to both optimise their web content and also their advertising.
We have activated the IP anonymisation function on this website. With this function, your IP address will be abbreviated by Google within the member states of the European Union or in other states that are party to the agreement about the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your usage of the website in order to compile reports about the website activities and to provide more services to the website operator that are connected to the website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged together with other data from Google.
You can prevent the saving of cookies via an appropriate setting of your browser software. We would, however, like to point out that, in this case, it is possible that you will not be able to use all of the functions of this website completely. You can also prevent the collection of the data created by the cookie that relates to your usage of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin that is available under the this link.
Objecting against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be placed that prevents the collection of your data upon future visits to this website:
You can find more information about the handling of user data by Google Analytics in the Data Protection Declaration of Google.
Contract data processing
We have concluded a contract with Google concerning the processing of order data and fully comply with the strict provisions of German Data Protection Authorities when using Google Analytics.
Demographic data at Google Analytics
This website uses the “Demographic data” function from Google Analytics. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from Interest-based advertising from Google and third-party visitor data. This data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function enables a linking of commercial target groups compiled by Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. As such, customised, interest-targeted commercials adapted for display on a terminal device (e.g. cell phone) in accordance with your previous usage and browsing behaviour can be also displayed on another of your terminal devices (e.g. PC, tablet).
If you have given the appropriate permission, Google will link your web and app browser history with your Google account for this purpose. In this way, the same customised commercials will be displayed on any terminal device on which you are logged in to your Google account.
You can permanently object to cross-device remarketing/targeting by deactivating customised commercials in your Google account by using this link below.
The summarising of the data recorded in your Google account is based exclusively on your consent, that you can grant or revoke at Google (Article 6, Section 1 (a) General Data Protection Regulation). For data collection procedures that are not summarised in your Google account (e.g. because you do not have a Google account, or if you have objected against the summarisation), the collection of the data is based on Article 6 Section 1 (f) General Data Protection Regulation. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes.
You can find more information and the data protection regulations in the Data Protection Declaration of Google.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Every Google AdWords customer receives a different cookie. The cookies cannot be kept track of via the websites of AdWords customers. The information obtained by using conversion cookies serve the purpose of creating conversion statistics for AdWords customers that have decided upon conversion tracking. The customers learn of the overall number of users who have clicked on their advertisements and have been forwarded to a site that is provided with a conversion tracking tag. They do not, however, contain any information that can be used to personally identify the user. If you do not want to participate in the tracking, then you can object to this usage by simply deactivating the Google Conversion Tracking cookie in your Internet browser under User Settings. You will then not be included in the Conversion Tracking statistics.
You can find more information about Google AdWords and Google Conversion Tracking in the Google data protection regulations.
The products and services of the company Lead Forensics (https://www.leadforensics.com) are used on this website for marketing and optimisation purposes. Lead Forensics is headquartered in Communication House 26 York Street, London, W1U 6PZ, Great Britain. Lead Forensics identifies details of your organisation including telephone number, web address and SIC code, and a description of the company, and shows the course which your visit to this website actually took, including all the pages visited and viewed by you and how long you spent on this site. The data will not be used for personal identification of an individual visitor under any circumstances. If IP addresses are collected, they are immediately anonymised after collection. Lead Forensics will use the information collected on behalf of the website operator to analyse your visit to the website, to compile reports about website activities and to render other services connected with website usage and internet usage for the website operator. Information on DSGVO compliance can be found here: https://www.leadforensics.com/official-announcement-lead-forensics-gdpr-compliant. You can determine yourself about the use of Lead Forensics by setting the appropriate setting in the “Privacy Settings” dialog.
LinkedIn Insight Tag
The LinkedIn Insight Tag enables the collection of data regarding members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. This data is encrypted, the IP addresses are truncated, and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining, pseudonymized data is then deleted within 90 days.
LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
If you would like to receive the newsletter that is offered on the website, then we require your email address as well as information that enables us to check that you are the owner of the email address specified and that you agree to the receipt of the newsletter. Additional data shall not be collected or shall be collected only on a voluntary basis. We shall use this data exclusively for the purpose of sending the information requested and shall not transmit this to third parties.
The processing of the data entered into the newsletter registration form is performed exclusively on the basis of your consent (Article 6, Section 1 (a) of the General Data Protection Regulation). You can revoke the approval granted for the saving of data, the email address and for them being used to send the newsletter at any time, by using the “Deregister” link in the newsletter. The legality of the data processing procedures already performed shall not be affected by the revocation.
We shall save the data that you gave for the purpose of obtaining the newsletter until you deregister from the newsletter and the data shall be deleted after the newsletter has been cancelled. Data saved by us for other purposes (e.g. email addresses for the membership area) shall remain unaffected by this.
This website uses Newsletter2Go to send newsletters. The service provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.
Newsletter2Go is a service that organises and analyses the sending of newsletters, among other things. The data that you enter for the purpose of registering for the newsletter is saved on the Newsletter2Go servers in Germany.
If you do not want any analysis from Newsletter2Go, then you have to unsubscribe from the newsletter. We provide a corresponding link in every newsletter message for this purpose.
Data analysis by Newsletter2Go
It is possible for us to analyse our newsletter campaigns with the help of Newsletter2Go. In this way, for example, we can see whether a newsletter message has been opened and which links have been clicked. In this manner, we can determine which links are clicked particularly often, among other things.
Furthermore, we can recognise whether certain predefined actions are carried out after being opened/clicked (conversion rate). For example, we can recognise whether you have made a purchase after clicking the newsletter.
Newsletter2Go also enables us to divide the recipients of the newsletter on the basis of several categories (“clusters”). In this way, newsletter receivers can be divided, for example, by age, gender or place of residence. In this manner, newsletters can be better adjusted to the corresponding target groups.
You can find detailed information about the functions of Newsletter2Go at this link.
Data processing is performed on the basis of your consent (Article 6, Section 1 (a) of the General Data Protection Regulation). You may revoke your consent at any time. The legality of the data processing procedures already performed shall not be affected by the revocation.
We shall save the data that you gave for the purpose of obtaining the newsletter until you deregister from the newsletter and the data shall be deleted both from our servers and from the servers of Newsletter2Go after the newsletter has been cancelled. Data saved by us for other purposes (e.g. email addresses for the membership area) shall remain unaffected by this.
You can find more detailed information about the data protection regulations of Newsletter2Go here.
Conclusion of a contract about contract data processing
We have concluded a contract with Newsletter2Go in which we compel Newsletter2Go to protect our customers’ data and to keep it out of reach of third parties. This contract can be viewed at this link.