17.08.2017 | DOOH – not some slang word for a location, but an abbreviation for “Digital Out-of-Home”. This term stands for innovative digital outdoor advertising, the importance of which is expected to increase significantly in the communication mixes of many companies. Grossenbacher Systeme already provides the technical key component: large, interactive displays for outdoor use.
Read more: specialist article Polyscope 13/2017
Die Zukunft ist DOOH (PDF, German language)